GRAPHIC DESIGN SAMPLES
ArtFest Fort Myers
Director of Community Engagement: July 2024 - February 2025
As the Director of Community Engagement, I designed promotional materials such as event invitations and event signage related to artists, volunteers and the steering committee.
Committee Appreciation Party Invitation 2025:
Each year, ArtFest Fort Myers hosts a celebration to honor the incredible Steering Committee members who dedicate so much of their time throughout the year to ensure the success of the event.
Naples Art Institute
Strategic Development Manager: July 2022 - June 2024
As the Strategic Development Manager, I designed promotional materials such as event invitations, event signage, event programs, membership rack cards and digital fundraising campaigns using Canva and Adobe InDesign.
Scene to be Seen Event Program 2024:
Scene To Be Seen is Naples Art Institute’s signature annual gala, dinner, and runway show featuring unique wearable art creations. I was responsible for gathering items for our Silent and Live auctions, as well as designing the event's program and signage.
National Art Fair Program 2024:
A competitive juried event, the National Art Fair is a fine art and craft show showcasing over 250 artists' work in 17 different categories including painting, jewelry, watercolor, ceramics, metal, sculpture, and wood. I was responsible for recruiting event sponsors and creating all collateral necessary to acknowledge their contributions, including the program.
Event Invitations:
Exclusive Preview Dinner Event (Front)
(Back)
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Scene to be Seen Designer Reception Invite
Victor Vasarely Preview Invite
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Membership Rack Cards:
Giving Tuesday Digital Campaign:
Alpha Delta Pi
Director of Public Relations: October 2019 - October 2020
King of the Court is an annual basketball tournament hosted by the Gamma Iota chapter of Alpha Delta Pi at the University of Florida. All proceeds of the event benefit Ronald McDonald House Charities of North Central Florida and the Alpha Delta Pi Foundation. As Director of Public Relations, part of my job was to make the promotional graphics for all fundraising events leading up to KOC and KOC itself. These graphics consisted of social media posts, stories, and headers:
UF Ad Society
Director of Social Media: March 2020 - August 2021
UF Ad Society is a professional student advertising organization and college chapter affiliate of the American Advertising Federation (AAF). As Director of Social Media for UF Ad Society, I collaborated with the Directors of Internal Productions to create graphics for GBMs, events, and announcements. With UF Ad Society going completely virtual for the 2020-2021 school year due to COVID-19, creating engaging content was difficult at times. Because we weren't able to meet in person, with the exception of a few occasions, I had to primarily use recycled content. Here is a glimpse at some of the social media posts, stories, and headers I created:
Here is a specific example of how I used photos from the previous school year to make an introduction post for our new Executive Board of Directors:
Ad Dash 2019:
Ad Society hosts it's largest annual service event known as Ad Dash in the spring. Five teams are expected to create a campaign and deliver a pitch to the client within twelve hours. The clients for Ad Dash are always a local non-profit. In 2019, our client was Gainesville Opportunity Center. This organization's mission is to encourage those with mental illness through social exercises, peer-led skills development, and self-directed recovery sessions. GOC's end goal is to help those with mental illness find their niche in the workforce and the local community.
GOC was seeking out ways to build community awareness around their organization and different means of funding their mission. At the time, they were supported by the State Department of Children and Families, but needed more funds to build more Clubhouses in Florida. My team and I came up with new branding, a social media strategy, promotion for their Amazing Give Day event, and a commercial concept. Here is a peek at some of the content we created:
Old Logo:
New Logo:
Instagram ad mockup:
Facebook ad mockup:
Instagram story ad mockup:
Elevate Agency
Art Director: September 2020 - April 2021
Elevate Agency agency rotates clients and projects every semester. We would meet as an agency once every week to report to our supervisors, and meet twice a week with our small groups to complete work and set objectives for the future. During the Fall semester of 2020, my team and I worked with World for Good. For every tote bag purchased, World for Good provides employment, education, and food to support survivors of sex trafficking, sex slavery, and poverty. World for Good was seeking assistance in revamping their social media accounts. As the Art Director, I collaborated with the Director of Copywriting and the Director of Social Media to create mockups, posts, a campaign called #icarry, and a real-time content schedule. Here is some of what I came up with:
D&AD x Spotify 2021
D&AD is a non-profit advertising and design association. Their purpose is to inspire creatives by honoring the best in advertising and design. The D&AD Awards are recognized globally. Their New Blood Awards are open to current students, recent graduates, or those looking to kick start their creative careers.
This past February, all teams within Elevate worked to create a solution for the selected brief presented by D&AD and the client Spotify. All teams presented their pitches and presentations to our Board of Directors on March 2, 2021. My team's presentation was voted for People's Choice, Best Strategy, and Best Deck. As the Art Director, I was responsible for the curation of the concept, all mockups, designing the music match logo, and creating the deck for our presentation. You can view the brief and final presentation below: